Why Kenyans cheer for Europe while ignoring African and local football

While the UEFA Champions League captivates millions of Kenyan fans, the ongoing AFCON U20 tournament in Cairo, Egypt, passes largely unnoticed. From roadside screens to social media debates, European football dominates the conversation, while local and continental competitions struggle for attention. This growing disconnect raises an important question: Why are Kenyans more emotionally invested in foreign leagues than in their own backyard?

‎This may be termed as a form of indirect colonisation as the whites have brainwashed us to a point that we no longer value our own talents to prove to them that we can still do without them. Instead of focusing more on European football, it will be better if we focus on developing our own talents in order to challenge the West and show that there is something good in Africa, too.

‎However, if Kenya is to achieve positive results in local football, change must begin with us, as no one will fall from the sky to enlighten us. On the other hand, we are the cause of this failure, and it is up to us to rectify and revive our football.

‎One of the main reasons Kenyans gravitate toward European football is the high quality of play. European leagues feature some of the best players and coaches in the world, producing fast-paced, highly technical, and entertaining matches. The tactical discipline and professionalism displayed on the pitch offer a viewing experience that local leagues often struggle to match. But the big question is, don't we have the ability to produce high-quality coaches who can challenge the whites? 

Marcus Thuram Scores in a Previous Champions League Semi-Final
Photo Courtesy | X @alimo_philip

‎In addition, European matches benefit from superior broadcasting and media coverage. Games are televised in high definition, with professional commentary, in-depth pre- and post-match analysis, and slick production that enhances the fan experience. In contrast, local matches frequently suffer from poor camera work, unreliable coverage, or are not broadcast at all. As per now, FKFPL matches are only broadcast on Azam TV, which not everyone can afford the highly expensive subscription for Azam TV; thus, football fans who can't make it to attend the matches physically end up missing the coverage. 

‎The appeal of global football superstars also plays a significant role. Players like Lionel Messi, Cristiano Ronaldo, and Kylian Mbappé are not just athletes — they are global brands and role models with massive fan followings. Their stories, skills, and personalities make European football compelling and easy to follow, even for fans thousands of miles away. This should not hinder us from supporting our own players, as through support, they can reach these world-class levels. Our players have also taken the sport just for granted, as they retire at very young ages compared to Europeans. For instance, McDonald  Mariga is still young and should still be representing our country out there. 

Gor Mahia Bus Arrives at Gusii Stadium Ahead of the Shabana-K'ogalo Derby
Photo Courtesy | X @collinsowino

‎Scheduling consistency in European football is another factor. Leagues and tournaments have structured calendars that are strictly followed, making it easy for fans to keep track of fixtures and plan around them. In contrast, local leagues in Kenya have often been marred by abrupt changes, cancellations, or delays due to poor planning or logistical issues.

‎Many fans have also become disillusioned with corruption and mismanagement in local football. Issues such as unpaid players, administrative scandals,  match fixing cases, and lack of accountability have tarnished the image of the Kenyan football system. This loss of trust pushes fans to look elsewhere for reliable and professional football experiences.

‎Moreover, the stadium experience in Kenya leaves much to be desired. Poor infrastructure, lack of security, uncomfortable seating, and substandard facilities deter fans from attending matches physically, further weakening the emotional connection to local teams.

The recent scuffle witnessed between Gor and Shabana fans paints a grim picture of what the FKFPL has to offer in terms of security. Several fans were left nursing injuries after the spectators turned against each other before the much-awaited derby.

‎There’s also a strong element of peer influence and social trends. Supporting European teams like Manchester United, Arsenal, Barcelona, or Real Madrid has become part of urban Kenyan culture, especially among the youth. Social media amplifies this trend, offering spaces for online banter, analysis, and fan engagements that deepen the connection with foreign teams. This is an exact juxtaposition to what happens back home--poor marketing of our local football compared to Europe. 

‎Finally, access to team merchandise makes it easy for fans to identify with European clubs. Branded jerseys, scarves, caps, and other fan gear are widely available in local markets, reinforcing the loyalty and visibility of these teams. Meanwhile, merchandise for local clubs remains scarce or poorly designed, limiting their presence and appeal among fans.

‎However, it doesn't mean that we should not support or cheer European football. But we should consider ours first. If Kenya is to revive the love and loyalty once associated with local football, a collective effort is needed. Stakeholders must prioritise transparency, invest in grassroots development, and ensure better management of leagues and clubs. Improving stadium infrastructure, enhancing media coverage, and ensuring players are treated professionally will go a long way in restoring fan confidence. Equally, fans must make a conscious effort to attend local matches, support homegrown talent, and proudly wear local team jerseys. Building a vibrant football culture starts with valuing what we have — and that begins at home.

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